on eLearning Industry.
Organizations that leverage a CRM system can use it to its full potential by integrating it with an LMS application. Doing so will allow for the streamlined execution of internal and external training programs. The 360-degree customer information available in the CRM can be leveraged to create targeted training programs that focus on the areas of improvement identified for each individual. Additionally, the data available in the CRM can be used to measure the effectiveness of training programs and make necessary adjustments accordingly.